Marketing Books

1. Marketing Strategies

A Contemporary Approach, 2nd Edition

Ashok Ranchhod, Calin Gurau

May 2007, Paperback, 440 pages

ISBN13: 9780273706748

ISBN10: 0273706748

Description
Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability.

Marketing Strategies is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course.

Features

1. Plethora of CIM Case Studies to give students a deeper understanding of the strategic decisions taken by a real marketing department.
2. Excellent coverage of emerging areas such as new technology, marketing in different sectors and marketing performance (neglected by most strategy textbooks).
3. Strong coverage of Internet issues and technology fully prepares students for marketing in the digital age.
4. Comprehensive resource package for lecturer and student including Instructor's Manual, PowerPoint Slides, Teaching tips, Further Case studies, and weblinks.

2. International Marketing and Export Management

5th Edition
Gerald Albaum, Edwin Duerr, Jesper Strandskov

Nov 2004, Paperback, 688 pages

ISBN13: 9780273686347

ISBN10: 0273686348

Description
This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a ‘how to’ treatment of technical export details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising.

This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade.

Contents

1. International marketing and exporting

2. Bases of international marketing

3. The international environment

4. Export market selection: definition and strategies

5. Information for international marketing decisions

6. Market entry strategies

7. Export entry modes

8. Nonexport entry modes

9. Product decisions

10. Pricing decisions

11. Financing and methods of payment

12. Promotion and marketing communication

13. The export order and physical distribution

14. Organization of international marketing activities

Features

1. Case studies in each chapter help students understand the key issues in export marketing.
2. Examples from both small, medium and large international corporations help students apply the key concepts learnt in international marketing and export management.
3. Coverage of the growth of international strategic alliances provides students with an international context in this subject.
4. Full coverage of non-export modes of market penetration help students think about their overall international marketing strategy.

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Pearson Learning Solutions Named Career College Association's Outstanding Allied Member For 2007

Pearson Learning Solutions will be honored as the Career College Association's (CCA) "Outstanding Allied Member" at the CCA's annual convention in New Orleans on June 14th.

"The long-term commitment that Pearson Learning Solutions has shown to CCA and the career college sector has been noted by many within the membership," said Mark Robbins, CCA's Vice President of Membership. "We are proud of your affiliation with CCA and thrilled that we can recognize Pearson for all of the work it has done over the years."

A member of CCA for over ten years, Pearson Learning Solutions works with the organization and its members to provide educational solutions including curriculum development and custom textbook publishing; proactively supports legislation that has a positive impact on career colleges; sponsors/presents events and awards; provides speakers for panels and other presentations; serves as a consultant for industry-wide issues; writes articles for CCA's in-house publications.

The CCA Awards Committee that selected Pearson Learning Solutions was comprised of CCA staff, member schools, and vendors.

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